Home Sellers Cut Prices at Record Rate as Buyers Gain Leverage
One in five U.S. home sellers reduced asking prices in late September, the highest share for this period in Redfin's data.
Roughly 21% of U.S. home sellers lowered their asking prices during the four weeks ending September 20, marking the highest share recorded for that time of year in Redfin data, according to a new market analysis. The figure edged up from 19.8% during the same period a year earlier, signaling a continued shift in negotiating power toward buyers.
The trend reflects a broader cooling in residential real estate that has persisted as elevated mortgage rates constrain demand and force sellers to adjust expectations set during the pandemic-era price surge. Denver emerged as the metro area where price reductions are most prevalent, though the analysis notes the city's buyer-friendly conditions are less pronounced than in some other markets.
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The data underscores a widening divergence between seller expectations and what the market will bear. Homes that linger on the market tend to accumulate price cuts, a pattern that can accelerate if buyers sense further softening ahead. Analysts note that seasonal factors typically push price-cut rates higher in the fall as listing competition increases and demand from families seeking to move before a new school year fades.
For prospective buyers, the environment offers expanded room for negotiation not seen in several years. For sellers, the data serves as a clear signal that aggressive initial pricing carries increasing risk of extended time on market and eventual concessions.
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